We are passionate about companies and the people who make them up
We have been lucky enough to have participated in companies and business projects in various sectors and phases of their history: large and small, listed and family, national and international.
He began his professional activity in 1986 in the financial department of the engineering company Técnicas Reunidas. That same year, he joined Finanbao, a financial institution of Banco Bilbao Vizcaya, in the commercial management team. He remained there until 1990. In the following years, he developed activities as an independent consultant in the area of marketing for different brands.
In 1994, he began his activity as a Director in the consulting firm Eurocofín, specialised in Corporate and Financial Communication-Marketing. During this period, he was responsible for the main initial public offering (IPO) operations, advising SEPI, Sociedad Estatal de Participaciones Industriales (Ministry of Industry), and SEPPA, Sociedad Estatal de Participaciones Patrimoniales (Ministry of Economy). The most notable projects that he was involved with were the reorganisation of the steel sector and the IPO of Aceralia (1997), and the IPO of Argentaria (1997) and Tabacalera (1998). In addition, he collaborated in different IPOs of companies such as Endesa and Telefónica, and carried out the preparations for the IPO of the transport company Azkar. During this period he also advised financial institutions (Barclays Bank, BZW, Salomon Brothers, Credit Suisse, UBS and BSCH among others), and industrial and consumer companies (OHL, Mothercare, Davidoff, etc.).
In 1998, he joined Inditex as General Manager of Communication and Institutional Relations of the Group, participating in the organisation and transformation of the company for its development and international expansion. During this period, he was responsible for the corporate marketing strategy of the group, the international positioning of Inditex, the launch of new brands, the implementation of the CSR, Brand and Reputation areas, etc. He also participated intensely and was part of the management team responsible for the Company’s preparation and IPO process, which took place in 2001. From the early days of his work on the markets, he was a member of the road show team, maintaining contacts with analysts and investors in the main international financial markets.
In 2006, he joined El Corte Inglés as General Manager of Communication and External Relations of the Group. Until 2016, when he left the company, he had responsibilities in the areas of Communication, Brand and Reputation, Advertising and Media, Corporate Marketing and Sponsorship, among others.
He has a degree in Business Studies from the University of Extremadura, an Advanced Technical Degree in Administration and Finance from CEU San Pablo, a Master’s in Marketing Management from AEDEM-George Mason University, and an Executive qualification from Deusto Business School of Venture Capital and Business Angels. He is also a graduate and member of the Institute of Advisers and Administrators (IC-A), Council member of the Gerson Lehrman Group (GLG), and member of the Board of Directors of DIRCOM.
He began his professional career at Arthur Andersen (1987-1994), where he reached the category of senior manager in the A Coruña branch, taking responsibility for clients in the financial, retail and industrial sectors.
In 1995, he joined Inditex as Chief Financial Officer of the Group, participating in the organisation and transformation of the company for its development and international expansion. He was chairman or director of subsidiaries such as Zara Japan, Zara Italy and Zara Germany, among others, and was a member of the management team responsible for the Company’s initial public offering process, which took place in 2001. From the early days of his work on the markets, he was responsible for the Group’s financial and management control areas, responsible for reporting to the Board of Directors, and a member of the roadshows team, maintaining contacts with analysts and investors in the main international financial centres.
In 2006 he joined El Corte Inglés. He combined the responsibility of the Subdirectorate General for Procurement and that of the Supply Chain, directing the transformation of these areas of the Company until 2016.
In September 2016, he was appointed Independent Director of Distribuidora Internacional de Alimentación, S.A. (DIA) and in 2017 chairman of the Audit and Compliance Committee and member of the Strategy Committee.
Before founding BeDiligence, he has carried out several successful consulting assignments in several small-and medium- sized companies, and advised several investment funds in Spain and abroad in the study of investment opportunities. He also mentors several Spanish start-ups.
He holds a degree in Business Administration from the University of Santiago (USC), is a member of the teaching staff of ISEM (IESE) as a Collaborating Professor, is a member of the Advisory Board of UNINVEST, and manages investment funds dedicated to technology transfer from universities, the Official Register of Auditors and the Institute of Advisers and Administrators (IC-A). Borja is also a Council member of the Gerson Lehrman Group (GLG). He was a member of the European Commission’s Advisory Group for the Transparency Directive and of the National Securities Market Commission’s Group of Accounting Experts for the implementation of International Accounting Standards(IFRS) in listed companies.
In September 2016, he was appointed Independent Director of Distribuidora Internacional de Alimentación, S.A. (DIA) and Chief Executive Officer between December 2018 and May 2019.